Corporate Identity Fitchen

Fitchen. Fast. Fit. Food. More than just healthy food. Fitchen equals healthy fast food, that matches your busy schedule. This fast-growing company chain was in desperate need of a new look. We took it upon us to guide them towards that entirely different corporate identity.

Client: Fitchen
Project: Rebranding
Industry: Hospitality

fit·chen | /’fit-chen/
Combine the words ‘fit’ and ‘kitchen’. Even a monkey can say it. A restaurant group that represents a healthy and positive way of life.

What started in 2018 as a regular restaurant, has now grown into a strong and unmistakable landmark. The yellow is a clear eyecatcher. It stands out, like a banana. Like Fitchen.